Joot Blog

Stay up to date with perspectives, news, and updates pertaining to investment management technology, legal, compliance, and more.

Performance Advertising and the New SEC Marketing Rule

Jun 29, 2021 12:45:00 PM / by Karen Mauk posted in SEC, SEC Rule, SEC Updates, Compliance

Learn about the requirements and restrictions for performance advertising under the new SEC marketing rule.

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Thumbs-Up: Testimonials, Endorsements, and the New SEC Marketing Rule

Jun 15, 2021 7:30:00 AM / by John Williams posted in SEC, SEC Rule, SEC Updates, Compliance

Confused about which testimonials and endorsements the new SEC marketing rule permits? Get the plain facts here.

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Leveraging Technology with the New SEC Marketing Rule

May 18, 2021 3:17:50 PM / by Bo J. Howell posted in SEC, SEC Rule, SEC Updates, Artificial Intelligence, Compliance Technology

Our last post on the new SEC marketing rule covered some basics, including the newly expanded definition of advertising and the seven general prohibitions that apply to all ads. In this post, we describe key ways technology can be leveraged to implement the new rule. Upcoming posts in this series will examine testimonials and endorsements, presentation of performance results, third-party ratings, record-keeping and Form ADV requirements, review and approval of advertisements, and overall best practices.

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Reality Check: Introducing the New SEC Marketing Rule

May 4, 2021 7:30:00 AM / by Karen Mauk posted in SEC, SEC Rule, SEC Updates, Compliance

The new SEC marketing rule calls to mind the Peter Parker principle: "With great power comes great responsibility." (Any Spider-Man fans out there?) The marketing rule consolidates two outdated rules and accounts for updated technology, like social media. It was a long time coming, providing a much-needed update to advertising regulations in place since 1961 and cash solicitation rules in place since 1979Now, advisers can choose whether to implement the rule on or after the effective date of May 4, 2021, or wait until the compliance date of November 4, 2022. But here's the catch: advisers who act now must comply with the rule in its entirety; that is, no cherry-picking some rule requirements and ignoring others. It’s a big decision, and advisers aren’t taking it lightly.

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SEC Examination Priorities for 2021

Mar 5, 2021 3:24:04 PM / by Joot posted in SEC, SEC Examinations

On March 3rd, the SEC released its examination priorities for 2021. Here’s what they called out:

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Reality Check: Best Execution and Selection of Mutual Fund Share Classes for Clients

Sep 24, 2020 1:15:00 PM / by Charles Black posted in SEC, SEC Updates, Compliance

By Charles Black

Reality Check is an occasional blog post series we do where we analyze actual SEC enforcement actions or examination experiences and give you a summary of what to expect in the “real world.”

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Crunch time: 10 Tips to Completing Your Form CRS

Jun 11, 2020 1:30:00 PM / by Alec Cheung posted in SEC, Compliance, Policies, Form CRS

With every new regulatory policy or form, the first time implementing it is always challenging. There are no models to follow or examples to guide you. Fortunately for our readers, we’ve cleared away some of the high brush to give you a clearer path.

Joot’s compliance experts have completed nearly two dozen Form CRSs for our clients. Based on that experience, here are 10 things to keep in mind.

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How to Prepare for an SEC or FINRA Regulatory Examination

May 21, 2020 4:15:00 PM / by John Williams posted in SEC, SEC Examinations

The words “SEC/FINRA exam” can trigger the jitters in most CCOs across the industry. They’re out to get me! Will they shut down my firm? Will I still have a job when they finish? Perhaps these thoughts and many others have crossed your mind when you got the dreaded phone call from your local SEC/FINRA office notifying you that you’ve been “selected” to go through an examination by their Staff.

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The True Cost of Regulatory Non-Compliance

May 14, 2020 4:30:00 PM / by Alec Cheung posted in SEC, Compliance, Regulations, RIA

What is the cost of non-compliance? How much should an RIA spend on compliance? Are these compliance tools and services worth it? The answers to these questions become clearer when we look at both the direct and indirect impact of examination and enforcement actions taken by the SEC.

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SEC Issues Proposal to Modernize the Advertising Rules

Feb 27, 2020 1:00:00 PM / by Joot posted in SEC, SEC Rule, Advertising

1961, Was it really a "good year?" Some of us couldn’t say for sure since we weren’t even born yet!  For those of us that were, gas was about 27 cents/gallon.  John F. Kennedy was President and about to deal with the "Bay of Pigs" debacle which would tarnish his first year in office.  East German authorities closed the border between East and West Berlin and construction of the Berlin wall would commence.  Pampers were introduced as the world’s first disposable diaper.  Oh, and the Securities and Exchange Commission published the first rule on advertising!

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SEC Exam Priorities 2020

Jan 17, 2020 11:15:00 AM / by Charles Black posted in SEC, SEC Examinations, SEC Updates

The SEC’s Office of Compliance Inspections and Examinations (“OCIE”) announced its 2020 examination priorities on January 7, 2020. OCIE releases this list on an annual basis in order to provide the industry with insights into areas it may focus on thorough the examination process. All the priorities listed on the 2020 list were also on the 2019 list, with some new additions. Which makes us wonder if anything will ever be taken off the list, or if there will just be new additions? Only time will tell.

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SEC Cyber-Probe: Round 3

Jun 13, 2019 2:30:00 PM / by Bo J. Howell posted in SEC, Technology, Policies, Security

Recent activity by the Securities and Exchange Commission (“SEC”) highlight its continued focus on cybersecurity. In a Risk Alert issued by the SEC’s Office of Compliance Inspections and Examinations (“OCIE”), the staff highlighted weak controls related to safeguarding customer information in network storage, including third-party providers.

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