Wondering how to align your social media advertising strategy with the new SEC marketing rule? Get our advice here.

Struggling to implement an ad review and approval process in compliance with the new SEC marketing rule? Get help here.

Get tips for meeting Form ADV and recordkeeping requirements under the new SEC marketing rule.

Learn about the SEC’s recent enforcement actions in response to Form CRS failures and get help meeting regulatory obligations to ensure RIA compliance.

Confused about how the new SEC marketing rule differentiates between third-party ratings, testimonials, and endorsements? Get some clarity here.

Need help understanding what types of hypothetical performance are permitted by the new SEC marketing rule? Read on.

Get insights into the unique challenges CCOs face and tips for rethinking RIA compliance through the Framework for CCO Liability in the Financial Sector.

Learn about the requirements and restrictions for performance advertising under the new SEC marketing rule.

Confused about which testimonials and endorsements the new SEC marketing rule permits? Get the plain facts here.

Our last post on the new SEC marketing rule covered some basics, including the newly expanded definition of advertising and the seven general prohibitions that apply to all ads. In this post, we describe key ways technology can be leveraged to implement the new rule. Upcoming posts in this series will examine testimonials and endorsements, presentation of performance results, third-party ratings, record-keeping and Form ADV requirements, review and approval of advertisements, and overall best practices.

The new SEC marketing rule calls to mind the Peter Parker principle: "With great power comes great responsibility." (Any Spider-Man fans out there?) The marketing rule consolidates two outdated rules and accounts for updated technology, like social media. It was a long time coming, providing a much-needed update to advertising regulations in place since 1961 and cash solicitation rules in place since 1979. Now, advisers can choose whether to implement the rule on or after the effective date of May 4, 2021, or wait until the compliance date of November 4, 2022. But here's the catch: advisers who act now must comply with the rule in its entirety; that is, no cherry-picking some rule requirements and ignoring others. It’s a big decision, and advisers aren’t taking it lightly.

On March 3rd, the SEC released its examination priorities for 2021. Here’s what they called out: