Joot Interview Series - Episode 4

Welcome to our second Joot interview.  We’re excited to continue delivering helpful content and thought leadership to you. This week’s edition is Part 1 of 2 (about 15 minutes). In it Bo Howell, CEO of Joot, speaks with Mark Baltimore , Co-CEO of Global Rhino , about why distribution is so hard to get right, why distribution is not just sales, and the steps that asset managers should take when developing a distribution plan (hint, don’t lead with product development).  They also discuss:

  • How to approach product development with distribution in mind and why asset managers should focus on building their brand and not just products.
  • How the asset versus passive debate that has raged through the industry for over a decade now, and how asset managers can take advantage of this industry shift.
  • Specific examples that are common in the industry.
  • Finally, Mark and Bo discuss how smaller asset managers can gain assets in today’s competitive landscape.

Listen here:

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